Here is a cool site about a product we had not thought about but is sure to take off. The look and feel of any livingroom will change with a white lcd tv just think of the possiblilites. Everyone has a black or gray model but a fashionable color can become part of the theme of your space. There was a time not long ago when the TV was furniture. This is a great new way to make your TV the focal point of a room and then accent your other furniture around it. The other thing is it is just different you a big store hundred TV lined up on a wall they are all the same color, this is great idea to live up any space. White as a color is not only nuetral but it gives of a cleaner brighter feel than black or gray.