Smaato Mobile Advertising

Have you hears about Smaato they are a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. The website is full of interesting information on the mobile advertising market and the blog is a must read for anyone who understands that everyone will soon be carrying a web enabled device of some form and marketing to those people is going to be the next big thing.

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