Google Ads Based on Interests

Google on Wednesday began to show ads to people based on behavioral targeting. This technique they have not used before even though most of Google competitors do it. Along with change, Google said it planned to offer new ways for users to protect their privacy. Google will give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting and the choice to opt out. They were not as forthcoming on what they were tracking. There is no doubt has come from the purchase of the DoubleClick, that it acquired a year ago. The program will work, as Google will use a cookie, to track users as they visit one of the hundreds of thousands of sites that show ads through its AdSense program. Google will assign those users to categories based on the content of the pages they visit. Google will then use that information to show people ads that are relevant to their interests. If you are pegged as a music lover regardless of what sites you visit, you will see an ad about music. Google said the approach could help advertisers reach their audiences. Users will also see ads that are more relevant to their interests. Users segments will be broken into 20 categories and 600 subcategories.

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But the book always burns
As the story takes it turn
An leaves a broken man
W. Axl Rose So Fine (1991)

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