Google will stop selling ads on broadcast radio stations. This is another in a series of cutback or wake up calls from the Google Empire. We have seen them abandon an ad program for newspapers and shut down unprofitable online services. This experiment into broadcast radio started three years ago with the purchase of a dMarc for $120 million. Stopping now and getting out means, they will never have to pay $1.1 billion if they hit financial targets. The program was running and given a full effort by Google as 1,600 radio stations had been participating. They are hoping to recoup some investment by selling the piece that automates the process of placing ads on broadcast radio. Could this mean the Google television commercial distribution is next as they have moved out of newspapers and radio. They will need to stick with what they now, and what got them to where they are. These are not times to dabble Internet advertising is what they know, it accounted for their $21.8 billion in revenue last year.
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So I thumbed it Down to sixth and L.A.
Maybe your greyhound Could be my way
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